We went to Leeds shopping to have a look at the type of competition there was between high street shops that dealt with both fashion and interiors, we looked at 4 shops for all audiences and made notes on what we observed;
•Lots of staff.
•Items displayed in a funky/ fun way.
•Eye catching presentation.
•Displays offering free delivery.
•Clear sale section.
•Good quality for money.
•Neat and clean displays.
•Wide selection of things –well stocked.
•Fresh S/S 14 collection with bright colours.
•Spaced out and accessible.
•Prices are quite expensive but good hard-wearing quality.
•Rather feminine due to colour themes.
•Not many staff about for assistance.
•Really loud music which could be quite distracting.
•Aimed at younger customers- due to the funky/trendy look.
•Home ware scattered all over the shop – on two levels. Hard to find what you are looking for.
•Mixed in with fashion.
•Offers free Wi-Fi and seating areas – creating a chilled atmosphere.
•Quite a distinct taste – not much variety.
•Not one distinct theme – lots of random products.
• Pricey products aimed at the middle/upper class.
•Friendly approachable staff.
•Offer incentives to get you to shop there again.
•Customers seem to linger and look carefully.
•The store was clean and tidy.
•Directory and look books.
•Carefully used lighting.
•Products look fresh S/S 14
•New stock, no sign of sale.
•Target audience: Families, middle class, rather feminine.
•Well executed displays.
•Attractive and approachable.
•Reasonably priced products. With an average cushion costing only £8.
•Staff dotted about but not very approachable.
•Colour co-ordinated displays.
•Mix of full price items and sale.
•Mis match of S/S 14 and A/W 13 collections.
•Not a great deal of stock.
•More accessory based.
•Price reflect quality.
•Target Audience: Students- easy and affordable way to decorate student homes on a budget.
• Quite a hectic, rushed atmosphere.
Not as fashionable.
(Both Primark and Urban Outfitters wouldn’t allow photo’s taken so the ones I have used here are not taken by me or a member of my team,)
When we had all got out notes sorted out we put together a presentation with much of the information on this post about what we found on our trip.